1. Strategy speaks vision; the field speaks execution Strategy starts with the why. The field needs to know what to do next. Every strategy should answer 3 simple questions: What’s in it for the salesperson? What’s in it for the doctor or…
1. I am being deprioritized HCP access crashed to almost 20% during COVID. Back to approximatively 52% in Europe. Almost 65% of HCPs see 3 companies or fewer. Solution: Bring value to the table. Deliver Sharper messages & key visuals…
Nearly half the aesthetic laser market lives in a single region. Is it ceiling, or a massive opportunity for all other regions? 🤔 Three questions I’d love your comments on 👇 1. With ~47% of revenue in North America, how…
The meeting room and exercising have more in common than you’d think. Both demand focus, discipline, and the ability to take a hit and keep moving forward. Here’s what I learned the hard way: the times I felt I couldn’t…
Simple, Actionable & Field-proven An impactful medical visit comes down to 5 fundamentals: 1. SMART Objective Identify exactly what you aim to achieve before you enter the room. Clarity drives influence & influence drives recommendation. A SMART Objective needs to…
✨ Field force teams and head office teams don’t operate the same way — and that’s exactly why translating the strategy into actionable milestones is key for success! 🎯 1. Listen Carefully Field force teams are the company’s eyes 👀…
Ever wondered why your visit to a doctor feels completely different from walking into a pharmacy? 👀Doctors & pharmacists do not operate the same way, therefore, the approach should be different! 🚨Doctors operate in a quiet, focused 1-on-1 environment.Pharmacists are…
🚨Your field team isn’t seeking only a bonus. They seek to feel seen.Managing a field team from head office requires a lot of leadership balancing acts. You’re not there in the morning when they start their day.You don’t see the…
80% of health care professionals still receive generic impersonal outreach from pharma companies [despite your CRM tool] Source: Indegene, April 2025 The more you understand your data — across every channel & interaction — the sharper your strategy becomes. Data…
1. EMPATHY “It is only with the heart that one can see rightly what is essential is invisible to the eye” The best leaders hear what is never said Reading the room. Sitting with discomfort. Responding, not reacting. That’s not…
