80% of health care professionals still receive generic impersonal outreach from pharma companies [despite your CRM tool]
Source: Indegene, April 2025
- Adapt your tools across all touchpoints:
The more you understand your data — across every channel & interaction — the sharper your strategy becomes.
Data is not a report. It’s a compass.
2. Know well your target
The HCP profile, HCP type, their habits, their preferred channels, their context.
🚨 Personalisation is a must-have not a feature.
3. Move & improve and above all move!
A strategy is never set in stone. The market is dynamic, you must adapt to it.
🚨 Iteration is not a sign of failure. Staying still is.
4. Capture & communicate internally
✨ A good relationship starts with trust
Capture insights
Communicate with your peers through the CRM to make sure information is captured across all channels
🚨 Reporting is not an option it’s a pathway for personalisation