80% of your launch’s success is decided in the first six months.
Your strategy is only as good as the field that executes it. I’ve sat in both seats, global head office and local field, and I help beauty and aesthetic brands in dermatology close the gap between a plan put on paper and what the field executes from it.
Field teams work differently from head office. Turning your vision into growth means winning execution on the ground, across every market and every skin type.
Source: IQVIA EMEA White Papers 2023–2026; IQVIA MIDAS.
Where I can support you best
Wherever your plan is stalling between strategy and the field, that’s where I come in. Having worked on all skin types, in local, regional, and global roles across EMEA dermatology, leading teams directly and through matrix organizations, I help you turn strategy into something the field will actually execute.
Medical Visit & Detailing
Over 4,000 HCPs engaged, doctors and pharmacists, across EMEA; turning scientific messages into field conversations that move prescription and recommendation.
Route-to-Market Strategy
Designing how your brand reaches its market: channel and distributor strategy, from a 12-country network across the Middle East to an omnichannel roadmap in France. Then keeping it sharp, from field visit, to CRM reporting, to data analysis, to strategy adaptation.
Team Organisation
Building and organising the teams that execute. Over 100 people led across direct and matrix structures, spanning sales, medical, training, and POS animation, from structuring a field force to expanding it, so the right people are in the right place to deliver.
I’ve worked every layer I now advise on
Field marketing & POS sell-out
Operational marketing
Leadership & strategy
Education & continuous learning
I speak the science with HCPs, thanks to my Physical Therapy background.
I speak sales and marketing with corporate, with hands-on command of leading CRM tools, market-share reporting, and generative AI, backed by my Marketing Management diploma.
Because AI is reshaping every business, including the medical world, in October 2026 I’m starting the Global Executive MBA “Leading with Purpose in the Age of AI” at SKEMA Business School.
Why I built The Detailing Lab
Sixteen years between head office and the field taught me one thing: a great strategy means nothing if the field can’t execute it.
I kept seeing the same pattern across markets and companies. Brands pour resources into strategy, then watch it stall the moment it reaches the field. The plan wasn’t wrong. It just never survived contact with reality.
The reason is almost always incoherence between head office and the field. Strategy speaks vision, “become #1”; the field needs concrete, executable steps. Strategy is built for the long term; field targets are hit quarter by quarter. Strategy is designed around the biggest markets; smaller ones win on entirely different dynamics. And while head office decides together, in a room, the salesperson faces the customer alone: same plan, a very different risk.
The brands that win build strategy around their field people, not the other way around.
That’s the gap The Detailing Lab exists to close. Most roles I took on were newly created or needed change management and business acceleration, so building from scratch is where I thrive, and it’s exactly what I now do for brands who need the field on their side.
Curious to know more? Read more field insights on the blog →
Trusted by the people I’ve worked with
She successfully led a strategic transformation, broadening the scope of our medical visit targets. Her ability to challenge the status quo and strive for excellence led to outstanding results: Eucerin’s growth in the prescription market, new KOL endorsements, and a stronger, bolder brand presence at medical congresses.
She demonstrated remarkable resilience and innovation during COVID-19, pivoting strategies and spearheading online sessions that kept healthcare professionals engaged and supported. A natural leader who empowers her team, fosters collaboration, and builds lasting relationships across stakeholders.
She demonstrates a clear passion for medical communication and a consistent commitment to achieving meaningful outcomes. Her ambition and focus allow her to move projects forward with clarity and purpose.
Jennifer combines a sharp understanding of the medical influence landscape with deep expertise in skincare and beauty, making her an invaluable partner for any brand. It’s her drive and collaborative spirit that make working with her both inspiring and rewarding.
I deliver results with empathy.
The best outcomes come from people who feel heard. I work alongside your teams, not over them: I work with empathy, give people room to bring their reality and their ideas, and stay focused on the outcome we agreed to deliver. Warmth and results aren’t a trade-off; the first is how you earn the second.
“What defines Jennifer is her ability to combine professional effectiveness with genuine human qualities. She has real relational intelligence: she knows how to drive her missions forward while preserving the quality of her relationships, combining results with real care for people.”
Your first six months decide the next five years.
Let’s win them. If your strategy deserves a field that executes it, let’s talk about how.
Let’s talk →