What I can offer
The bridge between strategy and results is execution. Over 16 years in corporate, I built and refined a field execution framework — and today I bring this directly to you as an external partner.
The Detailing Lab execution framework
Start with the team
Define the priorities
Key markets and cities
HCP Engagement
Adapt the tools
Human meets AI
Step 1
Start with the team
The right people embody the company’s values and are genuinely suited to represent the brand in the field.
Step 2
Define the priorities
The message must be clear, consistent, and adapted to each audience.
Step 3
Identify the key markets and cities
Work smart, not hard. Following the 80/20 principle — 20% of your markets will generate 80% of your results.
Step 4 — HCP Engagement
Engage the right healthcare professionals
Not all healthcare professionals are equal in influence or prescribing potential. A structured engagement approach moves professionals from brand awareness all the way to active advocacy.
The HCP engagement ladder
👋
Awareness
💡
Interest
🤝
Conviction
🎤
Advocacy
⭐
Leadership
Step 5
Adapt the tools
Less is more. Tools must be crisp and simple.
Step 6 — The future
Human expertise meets artificial intelligence
Using company-approved artificial intelligence tools, we work together to diagnose faster, target smarter and execute quicker.
How I work with you
Your end-to-end execution partner
I build with you the end-to-end roadmap — from strategy to execution. I don’t hand over a deck and disappear. I stay with you through the roll-out, every step of the way.
Diagnose
Audit the gap between your vision and what is happening in the field
Build the roadmap
Define priorities, markets, teams and messages in one actionable plan
Execute together
Stay present through the roll-out, adapt in real time and keep moving forward
Ready to build your execution framework?
Let’s talk about where your strategy stands — and map out what it takes to make it work in the field.
Book a 30-min call →