About Us
Our Story
With over 15 years in medical detailing across 3 continents, leading diverse, multicultural and cross-functional teams, I have identified the key winning elements of impactful medical visits — and learned how to adapt them rapidly to market needs and dynamics.
The Detailing Lab is here to support you in building and adapting your route-to-market detailing & training strategy, including the communication pillars tailored to every type of Healthcare Professionals.
The values that drive us
At The Detailing Lab, everything starts with the patient. Every strategy we build, every visit we train for, every message we craft — is ultimately designed to improve the life of the person at the end of the chain.
We believe that empathy is not a soft skill — it is the sharpest commercial tool in the room. That genuine understanding of your Healthcare Professionals — their world, their constraints, their motivations — is what transforms a visit into a long-term relationship.
Patient first. Always.
Results Oriented Growth
When it comes to results, we aim to empower detailers as the owners of their own territory. This is why we prefer to build quarterly, actionable OKRs — to keep up with the dynamic market and adapt as it evolves.
Client Collaboration
We know that no great result is ever built alone. The best strategies are co-created with you, to make sure we stay true to your brands and values.
Omnichannel Intelligence
Today’s detailing landscape is evolving fast. The omnichannel approach is no longer optional — we help you turn your CRM from a reporting tool into a true strategic partner.
The team behind
Field. Strategy. Training. Communication.
The full stack of medical detailing excellence.
Jennifer BEDRAN
Field marketing & Route-to-market Strategy
Sandra RADENKOVIC
Field marketing & Omnichannel Strategy